Case Study – Pool Cleaning Lead Generation

Elevating a Pool Cleaning Business with Strategic PPC and SEO

Client Overview

Our client, Jim’s Pool Care (Sydney and Brisbane), a pool cleaning business, sought to expand its customer base, enhance its digital presence, generate quality leads and improve organic visibility on search engines. With a seasonal surge in demand, the client needed a robust strategy to capitalize on peak periods and ensure year-round business growth.


Seasonal Fluctuations

The business experienced significant variations in demand depending on the season.

Low Online Visibility

The business had limited online presence, affecting both paid and organic traffic.

Underperforming PPC Campaigns

Previous pay-per-click (PPC) campaigns on Google and Facebook had not yielded satisfactory returns.